The recent Mandiant warning highlights that the Dragonbridge campaign has morphed to target rare earth element-related companies from Australia, Canada and the United States. The aim has been to shape the political, environmental and social narratives in countries that are either looking to establish rival mining capacities or processing capabilities.
According to Mandiant, the campaign has targeted the Australian mining company Lynas Rare Earths Ltd with content making allegations about its environmental record. The campaign has involved calls for protests against Lynas’ planned construction of a processing facility in Texas by posting from accounts masquerading as Americans and locals. The Dragonbridge campaign had already attempted to sway public opinion in Malaysia where Lynas operates processing facilities, with allegations about rare earth elements operations leading to radioactivity and calls to boycott the company.
Similarly, the campaign has also targeted the American company USA Rare Earth and Canadian miner Appia Rare Earths and Uranium Corp. Negative messaging linked with Dragonbridge has been observed during the announcement of potential or planned rare earth elements production and/or processing activities by these companies. Accounts peddling these claims have been noted on numerous websites and social media platforms, and in more than a dozen languages.
India is in a complex position. The country is endowed with the world’s fifth-largest reserves of rare earth elements, but almost no processing capability and an increasingly strained relationship with China. In recent years, India has looked to establish indigenous defence and high-tech industries under a vision for self-reliance “Atmanirbhar Bharat” as set out by Prime Minister Narendra Modi. A guaranteed supply of rare earth elements will be essential to this mission.
Indian Rare Earths Limited is a government-owned corporation with a monopoly over India’s extraction processes. However, its focus has remained on providing critical minerals for India’s atomic energy programs and not typically on broader activities. This has led to the situation where India supplies its mined rare earth elements to other countries, such as Japan, which processes them for use in end products, while India imports processed rare earth elements for use from China.
The Quad has a working group on supply chain security for rare earth elements. Since 2020, India and Australia have also moved towards strengthening partnerships in the rare earth elements domain, with the hope India can benefit from Australia’s technical know-how and experience in processing operations, while Australia can benefit from establishing market demand and economies of scale.
However, in this context, fear of a Dragonbridge-like campaign has emerged about disinformation that could adversely mould public opinion. It’s an exquisite irony – a fight online about the very materials that are crucial elements of the digital age.