This elite-centric approach extends beyond youth initiatives. China’s recently appointed ambassador to Cambodia, while focusing on strengthening ties with political leaders and the Chinese diaspora, has so far shown minimal engagement with grassroots organisations, civil societies, and youth groups outside elite networks. This falls short of the spirit of China’s foreign policy thinking that emphasises the importance of connecting with the people at all levels of society.
To win over the Cambodian population and align its actions with its principles, Beijing must fundamentally rethink its strategy. Given its substantial investments in infrastructure and BRI projects in Cambodia, China’s reputation should ideally surpass that of nations such as Japan and the United States, which, despite providing less financial aid, enjoy a more positive reception. This suggests a disconnect between investment levels and public views, highlighting the need for initiatives that directly serve and meet the skill demands of Cambodia’s youth, who represent the demographic majority. Infrastructure investments, while essential, should not come at the expense of local communities, environmental sustainability, and local resilience capacities. If China’s projects fail to demonstrably benefit ordinary Cambodians and improve their skills, they risk reinforcing the perception that China’s involvement is purely transactional, driven by profit rather than partnership – a direct contradiction of Xi’s emphasis on mutual benefit and shared prosperity.
China’s long-term success in Cambodia hinges on building a more inclusive relationship that addresses the concerns of ordinary people. More inclusive cultural exchanges and public forums, going beyond high-level engagement, can demonstrate China's respect for Cambodia’s unique aspirations. This would help counterbalance negative perceptions arising from the environmental and social consequences of some Chinese businesses' operations.
Only by aligning its actions with its rhetoric can China foster a trustworthy and enduring partnership with Cambodia and beyond. This will help reshape China's image from a profit-driven investor to a true development partner, especially when trust in its intentions is fragile.
The views expressed in this article are the author’s own and do not necessarily reflect those of his affiliations.