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Broadcast coverage has allowed NRL to penetrate even the most remote areas of Papua New Guinea (Albert Perez/Getty Images)
Papua New Guinea’s new NRL franchise carries real nation-building potential, but its design will determine its legacy.
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The PNG Chiefs: How rugby league can foster a genuine fair goThe PNG Chiefs: How rugby league can foster a genuine fair go
Papua New Guinea’s new national rugby league team, the PNG Chiefs, has a big bill to fill, with Prime Minister James Marape describing the venture as a "national unification strategy". This is a worthy goal. Yet with national pride not in short supply in PNG, it is the more nuanced objectives of the project that could prove most beneficial. High on the list should be collective social mobility.
Although PNG is one of the most multicultural and linguistically diverse countries in the world, its vast geography and limited infrastructure mean many communities remain physically and socially disconnected, leaving few experiences that are truly shared.
Rugby league is an exception. Broadcast coverage has allowed the game to penetrate even the most remote areas, creating shared national moments during events like NRL grand finals and State of Origin matches. The prime minister has compared this reach to the unifying power of the 1995 Springbok Rugby World Cup win. Like rugby union in South Africa, rugby league in PNG carries emotional weight far beyond the field. It can also reflect the country's deeper tensions, with calls in the past to suspend live broadcasts because of the violence that sometimes follows.
As with any diverse society, the concept of unity relies on the belief that the system is fair for everyone; that where you are born does not determine where you end up. Australia, considered one of the world's most successful multicultural societies, understands this through the idea of the "fair go." But even here, that ideal is under pressure. In PNG, where inequality is far more acute and public services are failing, that strain is immense.
Early reports of tax concessions for NRL players and accommodation in exclusive Port Moresby hotels have already highlighted the stark gap between elite and expatriate living standards and those of PNG's working class, who reside in settlements without reliable water or power. As a result, the “unity” project has the potential to reinforce perceptions of entrenched economic division rather than social cohesion.
As with any diverse society, the concept of unity relies on the belief that the system is fair for everyone; that where you are born does not determine where you end up.
Yet within the project lies an answer. Beyond the professional franchise itself, roughly AU$250 million of the $600 million committed by Australia for the project is earmarked for education and social development across PNG and the Pacific. This investment could expand the work of the League Bilong Laif, a sport-for-development program established in 2013 in a partnership between the Australian government, the PNG National Department of Education, and the Australian Rugby League Commission. Preliminary research suggests that programs like League Bilong Laif can help draw students into the classroom by linking sport with education. PNG struggles with some of the lowest school retention rates in the region, with only 16% of boys and 12% of girls who enter school at elementary level completing Grade 12. Strengthening this program could act as a powerful motivator for students to stay in school and participate in a highly competitive schools-based rugby league program with better preparation to enter the elite national and international competition.
The PNG Chiefs, through the power of broadcast and social media, could reinforce messages about discipline, teamwork and preparation, helping to shape a shared narrative of performance and excellence for young Papua New Guineans. Governed with integrity and transparency, the pathway from school to elite sport could emphasise the values of fairness and opportunity where selection is based on merit and preparation rather than patronage. This is a lesson that extends beyond the PNG Chiefs and can be applied to all public institutions.
Whether this potential is realised will depend on design. If the Chiefs become merely a high-profile entertainment franchise, their nation-building impact will be limited. But if embedded within a broader strategy of youth development and education pathways, they could model what a genuine "fair go" looks like.
About the author
Serena Sasingian
Serena Sasingian is the FDC Pacific Research Fellow at the Lowy Institute, with more than 15 years of experience in development and public policy across government, private, and non-profit sectors.
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