The test wasn’t unduly challenging. However, faced with the headline “Certain vaccines are loaded with dangerous chemicals and toxins", for example, only 58 per cent of all respondents classified it as fake. The results of the MIST study prompted the senior author, Professor Sander van der Linden, to declare that “Misinformation is one of the biggest challenges facing democracies in the digital age.”
We’ve known about this challenge for some years now, yet the response seems to be one of acceptance rather than push-back. The Atlantic Council warned in February that the amplification of misinformation and disinformation poses a serious risk. A 2024 survey of nearly 4,500 individuals across the United States, Canada, United Kingdom, Ireland and Australia found that an overwhelming majority of Gen Z acquire their views from Instagram and TikTok. “Their decisions about who to follow on social media are not necessarily rooted in the credibility or authenticity of those figures … but by algorithms.”
Snapchat occupies the basement. Some 53 per cent of Snapchat followers received low scores in the MIST test (just four per cent gained high scores), while Trump’s Truth Social came a close second, followed by WhatsApp, TikTok and Instagram.
In terms of the direct challenges to democracy posed by these platforms, elections are an increasingly common target. A 2024 report by the Centre for Countering Digital Hate (CCDH), a US/UK non-profit, found that women politicians on both sides of the spectrum were bombarded with abusive messages on Meta’s Instagram. When researchers reported 1000 of the messages to Meta, some including death threats, a staggering 93 per cent were allowed to remain on the platform.
Organisations such as US site Snopes do a valiant job of countering and dismantling online misinformation, but the zone is flooded. It was Snopes, for example, that recently debunked one of Elon Musk’s more nonsensical claims that “150 year-olds” were collecting social security payments, implying widespread fraud of the US welfare system as support for his dismantling of government departments.
The only viable solution to the problems of misinformation, disinformation and abuse is, of course, to force online platforms to take responsibility. But that’s a long way off.